Welcome packet design wedding photographers



They booked! Now what?

A planning packet is one of the best gifts you can give to your couples

Choosing what info your couples need most and preparing them for what happens after they book can be a daunting task. Being super generous with photo info and advice is one the things my couples always tell me they love most about working with me. I've found that when couples have lots of info about what to expect, things go more smoothly for everyone. So I created my Elevate The Experience packages to help other photographers figure it out too!

What is a photo planning packet?

It's a booklet (digital or printed) you send to your couples after they book. It includes advice like how they can help you get the best photos possible, how to plan their photo timelines, and what to expect from you in the months leading up to their wedding. It can be anywhere from 6-30 pages, depending on how comprehensive you want it to be.

Why is a photo planning packet so important?

Not only does it help your couples, it helps you. The more info your couples have about how you work and what they can do to make their photos even better, the more smoothly things will go for you. After your session, we'll move on to designing your custom photo planning packet, based on your unique brand. Yeah, you could get a pre-made template online for less. But most are pretty generic, and they won't be designed for your brand specifically.

What sort of topics can we include in your planning packet?

  • Preparing couples for how you shoot sessions

  • Suggestions for getting-ready locations

  • Tips for making their photo timeline run smoothly

  • Avoiding problems with family photos

These are just a few examples! Your topic suggestions will be custom to you, based on your brand and what you value most.



• In-depth pre-Skype questionnaire  

• Complimentary 30 minute one-on-one talk with me via Skype, to go over your feedback. 

• Layout suggestions for your work flow, from booking, to photo delivery 

• Custom recommendations for crafting your couple's experience, based on your unique brand

• Detailed feedback PDF with custom recommendations for your welcome packet, how long it should be, and an outline of suggested topics

• Mini website and brand analysis 

• Custom welcome packet design based on your specific needs and brand.

Cost: Most photographers spend between $600-$1500 on their Elevate the Experience packages (including custom welcome packet design) depending on length of packet.



These packages are great if:

You don't have a work flow down yet, or want to improve on your existing work flow

You want to make your couple's experiences more high-end and personalized

You don't have a welcome packet yet, or want to improve on the one you have

You've been having problems with wedding day timelines, or managing client expectations


 Need me to design something else for you?

I offer custom graphic design for lots of different printed and web materials, from postcards, to shipping tape, to hand-drawn illustrations for your website. I can also help you create a visual voice and unique look for your brand through branding design. Don't know where to start? Reach out so I can create a custom proposal for you based on what you need!




All work copyright Parenthesis Photography 2018 / Custom illustrations by Kathleen Telesco Design